Consulting firm Gartner has produced a report suggesting that interest in social media may have peaked. The report says:
“Of the respondents, 24 percent said they use their favorite social media site less than when they first signed up. These respondents tended to be in segments that have a more practical view of technology. But 37 percent of respondents, particularly those in younger age groups and more tech-savvy segments, said they were using their favorite site more.”
Interesting findings, but I think that they may have done better if they followed Moore’s technology adoption lifecycle:
I expect we are currently in the laggards phase for most social media.
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